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The Value of Digital Life

Posted by Heather
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on Wednesday, 16 May 2012
in Data Recovery

Two facts of life underline the need for professional data recovery services:

The importance of protecting your data

Today, we live in a world driven by data. From businesses to personal behaviors, everything is influenced by data and how it is used. As for the quantum of data being generated nowadays, here’s what IBM has to say: “Every day, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years alone.” 

So, why is data so important? Data is important to business because it provides competitive advantage. If you as a business owner have more information about your potential customer than does your competitor, you are better placed to win that customer. And as you know, data is the source of information. That is why all businesses collect data, and lots of it. So what happens when you don’t have a hard drive recovery plan in place?

The impact of potential data loss

The impact of potential data loss is catastrophic, and there have been multiple studies attesting to this fact. A study conducted in 2008 by the Ponemon Institute among 43 American companies across 17 industries found that data losses ranged from 4,200 records to 113,000 records, and each data record lost cost $202, resulting in total losses between $848,400 and $22,826,000.

Some other sources report worse consequences for the absence of data recovery. According to the University of Texas, 94% of companies suffering from a catastrophic data loss do not survive – 43% never reopen and 51% close within two years.  Home Office Computing Magazine found that 30% of all businesses that have a major fire go out of business within a year and 70% fail within five years. Gartner, one of the most respected names in IT research, reported that 25% of all PC users suffer from data loss each year.

Conclusion

As these findings show, data failures are often and have significant impact on business. Consequently, firms should invest in professional data recovery solutions before it’s too late.

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